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Crossref Digital Object Identifier (DOI) : https://doi.org/10.56805/grrbe

Global Research Review in Business and Economics



Scope Database Journal Ranking 2019: 0.1
SJIF 2021 Impact Factor : 6.349

ISSN(Print) 2395-4671

ISSN(Online) 2454-3217

Current-Issues (Vol-12 Issue-6 November-December 2026)

S.No. Title & Authors Page No View
1.

Title : Closer, Not Just More Credible: How Parasocial Interaction Explains Consumer Responses to Virtual and Human Influencers

Author Name : Ruslana Novoselska, Yiyuan Ying

University : Vilnius University, Lithuania

Country: Lithuania
DOI Member :

01-11